Heelys Order Management: A Reassessment
Client: Heeling Sports Limited
Team: Gustavo Carrere and Marcus Klintmalm
Faculty Advisor: Dr. Siems
Year: 2005
Documents: Final Report (PDF)
The Heeling Sports Limited is a Dallas-based footwear designer, manufacturer and distributor. The Company’s mission is to generate new and exciting footwear utilizing contemporary and progressive styles with comfort-enhancing performance features. To generate new footwear style HSL will introduce one product per year through acquisition or in-house development.
Extensive interviews and observation lead us to several bottlenecks in the order process. Most often these bottlenecks concerned procedure rather than anything else. There are many simple, no-cost options to optimizing the Heelys order process. Read more…