Category Archives: Marketing

Clustering and Segmentation of Ticketing Data

Posted on September 9, 2015 by admin

Client: Sabre Airline Solutions Team: Hunter Ross, Mary Liz Tuttle, Ramon Trespalacios Faculty Advisor: Dr. Barr   Year: 2014 Documents: Presentation, Report, Video Sabre Airline Solutions offers data solutions and software to aid airlines sell products, market themselves, and operate efficiently. … Continue reading →

Posted in Cluster analysis, Dallas-Ft. Worth Area, Final report, Marketing, Planning, Presentation, Transportation, Uncategorized, Video | Comments Off on Clustering and Segmentation of Ticketing Data

Optimizing Sales Force Levels for Gamesa

Posted on May 15, 2012 by admin

Client: Frito Lay Team: Rodrigo Cantu, Sergio Hueck, Rafael Virzi Faculty Advisor: Dr. Barr Year: 2012 Documents: Presentation, Report, Video Gamesa, a subsidiary of Frito-Lay, is a Mexican Cookie company that sells its product in many different countries, including the … Continue reading →

Posted in Final report, Forecasting, Manufacturing, Marketing, Operations, Optimization, Presentation, Real estate, Simulation, Statistical Methods, Uncategorized, United States, Video | Leave a comment

Financial Product Mix for Capstone Asset Management

Posted on October 31, 2011 by admin

Client: Capstone Asset Management Co. Team: Mallory Harrison, Natalie Jaroski Faculty advisor: Dr. Barr   Year: 2010 Documents: Final report (PDF), Presentation (PDF) Capstone is a privately owned investment advisory firm in Houston, TX that offers privately managed accounts to achieve … Continue reading →

Posted in Final report, Finance, Forecasting, Houston, Marketing, Optimization, Planning, Presentation, Scheduling, Simulation, Texas, United States, Video | Leave a comment

Lennox Industries: Attrition Forecasting

Posted on October 31, 2011 by admin

Client: Lennox Industries Team:  Diana Batten, Maddie Kamp Faculty Advisor: Dr. Siems Year: 2011 Documents: Final Report, Presentation Lennox Industries is a residential and commercial heating and air-conditioning company with a 13-15% market share in about 80 countries. Lennox is … Continue reading →

Posted in Dallas-Ft. Worth Area, Forecasting, Manufacturing, Marketing, Markov analysis, Texas, United States | Leave a comment