More Than Just Great Food: Factors Influencing Customer Traffic in Restaurants
Client:
Team: Emily Moravec, Megan Siems, Christine Van Horn
Faculty advisor: Dr. Siems Year: 2009
Documents: Final report (Word), Final presentation (PPT)
Although our client is a world leader in casual dining, the company experienced a decrease in overall customer traffic from one year to the next at one of the specific casual dining brands. As the company invested time and money into marketing campaigns for this restaurant chain throughout the year, they were interested in what caused the overall percent change in customer traffic from the first half of fiscal year 2008 (from now on referred to as 1HF08) to the first half of the fiscal year 2009 (1HF09) to be -3.74%. Read more…